Notes on being
findable.

What I've learned building for search and answer engines — written for the person who runs the business, not the marketing department.

Should you let AI crawlers read your site?

Training bots and retrieval bots are not the same thing. Block the wrong one and you vanish from the answers your customers are reading.

A real audit with real numbers: one font decision worth 844ms, and two textbook optimizations that measured worse than doing nothing.

Analytics can't see inside a chatbot. Three measurement methods that work, and the single number worth tracking.

A plain-English definition, how it differs from SEO, and the five things that actually make a page quotable by an AI assistant.

Most structured data on the web is decorative. Here are the four types that earn real results, how to write them, and how to validate them.

Twenty things worth fixing before you spend a dollar on ads — ordered by how much they actually move the needle.

Everything in the journal is what I do on client projects. Happy to teach it, happier to handle it.